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To request for the full PDF conference brochure, please click here!
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.Wednesday, January 18: Conference Day One
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| 08:30 |
Registration Opens & Morning Coffee |
| 09:15 |
Opening words by the Organizer and Prof A. Claudio Bosio - Scientific Director, Master in Qualitative Methods
and Dean of the Faculty of Psychology, Università Cattolica di Milano (IT).
Chair: Guendalina Graffigna - Assistant Professor, Faculty of Psychology - Università Cattolica di Milano (IT)
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.Brand engagement and innovation: social media data, online communities and mobile research
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| 09:30 |
Revealing the impact of social media on consumer relationships: a qualitative study across 15 countries
Valentina Miradoli - Associate Director Qualitative & Roberto Rossi - CS Innovation Marketing Director
Firefly Millward Brown (IT) |
| 10:00 |
How to enhance the digital dynamic? 10 ways to improve online qualitative engagement
Josephine Hansom - Associate Director, GfK Innovation Team - GfK NOP (UK) |
| 10:30 |
Always-on research: 24/7 dialogues with customers in a community? Yes, we can!
Tom De Ruyck - Head of Research Communities - Insites Consulting (BE) |
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| 11:00 |
Networking Break |
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| 11:30 |
How the world of online dating mirrors online qualitative research
Ed Nash - Managing Consultant & Helen Osborne - Senior Consultant - TNS Research International (UK) |
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| 12:00 |
Mining social media data for academic marketing research: what are the challenges and opportunities?
Zhi-Hong Gao - Associate Professor of Marketing - Rider University (US) |
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| 12:30 |
The data privacy debate in social media research: an EU legal perspective
Massimiliano Pappalardo - IT Attorney & Partner & Daniela De Pasquale - Partner - La Scala Law Firm (IT)
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| 13:00 |
Networking Lunch |
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| 14:00 |
Engaging physicians in online research: best practices for healthcare communications testing
John McGarr - President - Fresh Squeezed Ideas (US)
Kathie Miller - Senior Manager, Business Insights and Strategy - Takeda Pharmaceutical (US) |
.14:30 Brainstorming workshop:
.Breaking the taboo: how to sell online qualitative research successfully to clients?
.Christoph Welter - Strategy Director - Point-Blank International (DE)
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| 15:30 |
Networking Break |
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| 16:00 |
Around the world in 14 days: super-charging ethnography using mobile technology
Mark Michelson - Chief Executive Officer - Threads Qualitative Research (US)
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| 16:30 |
Succeeding in the Web 3.0: from mobile to data, how will you empower consumers and businesses to share?
John Williamson - Chief Executive Officer - Qualvu (US) |
| 17:00 |
Qualitative research 360° Integrating online and mobile research into a single platform for overall analysis
Ilka Kuhagen - President - IKM (DE) |
| 17:30 |
Closing remarks by Chair and close of Day 1 |
| 19:00 |
Social networking evening with food, fun & friends! organised by The Research Club
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| .Thursday, January 19: Conference Day Two |
| 08:00 |
Morning Coffee |
| 08:45 |
Opening words by Organiser and Chair
Mark Michelson - Chief Executive Officer - Threads Qualitative Research (US) |
| .Evolving methodologies: mixed methods, virtual worlds research, user experience interfaces |
09:00
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Reinventing Sara Lee’s approach to insights: moving from predominately quantitative perspective to qualitative practice
Pascal Mignolet - Global Market Research Director - Sara Lee (BE)
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| 09:30 |
Getting insights or getting lost? A mixed-method approach to the study of social media discourses and its impact on marketing decision-making
Guendalina Graffigna - Assistant Professor, Faculty of Psychology - Universita Cattolica del Sacro (IT) |
| 10:00 |
Qualitative fusion: unleashing new capabilities and superior results through hybrid research designs
Jim Bryson - Chief Executive Officer - 20/20 Research (US) |
| 10:30 |
Networking Break |
| 11:00 |
Embedding qualitative techniques in quantitative studies: using visual techniques to tap into the subconscious
Martin Oxley - Managing Director & Brendan Light - SVP, Research, Strategy & Development - BuzzBack (UK) |
| 11:30 |
Split and run: a case study comparison of different online qualitative techniques
Gerben Bruins - Senior Research Executive - Ferro Explore! (NL)
Menno Nieuwhoff - Senior Marketing Research Executive - UPC Netherlands (NL)
Liselot Rooimans - Senior Community Manager - MWM2 (NL) |
| 12:00 |
Second-life is not real-life: developing best practices in conducting online 3D focus groups
Chris Houliez - Associate Professor of Marketing - La Rochelle Business School (FR) |
| 12:30 |
To infinity and beyond: using Twitter as a qualitative research tool
Chris Cooper - Information Specialist - PenTAG, University of Exeter (UK) |
| 13:00 |
Networking Lunch |
| 14:00 |
The art and science of moderating online discussion in MROCs and community panels
Ray Poynter - Executive Vice President - Vision Critical (UK) |
.14:30 Brainstorming workshop:
. Developing successful strategies for enhancing the quality of online qualitative research
. Nicole Reinhold - Research & Innovation Consultant - Socratize (NL)
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15:30
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Networking Break
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| 16:00 |
MR meets user experience: emerging methods for evaluating and improving customers’ online experiences
Kathi Kaiser - Co-Founder & Partner - Centralis (US)
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| 16:30 |
Creating a customer-centric business: synthesising unstructured social data for business strategies
Erin Defosse - Vice President Product Strategy & R. Scott Evans - Senior Product Strategist
Bazaar Voice (US) |
| 17:00 |
Closing remarks by Chairperson and Merlien Institute |
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*Conference agenda subject to further changes and amendments
To request for the full PDF conference brochure, please click here!
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