Call for Speakers for Qualitative Online 360: 2nd Annual conference, 18-19 January 2012, Milan

Call for Speakers

The 2^nd European conference: Qualitative Online 360° will be held on the 18 & 19 January 2012 in Milan, Italy. This highly interactive, cross-disciplinary event will bring together senior level corporate insights executives, market researchers and academics to discuss cutting-edge qualitative research techniques and how they can be used effectively to deliver actionable insights for brands.

Corporate insights executives and market researchers are encouraged to submit their presentation abstracts including but not limited to the topics of interests listed below. For software solution providers, please consider sponsoring or exhibiting at this event.

Capturing consumer mindsets online and translating them into new product development
Implementing and facilitating online communities to deliver fresh insights for brands
Leveraging online insights to guide and develop brand and marketing strategies
Mobile marketing research: how to capture real-time mobile insights successfully
Aligning social media research with business strategies: what are the dos and don’ts?
Engaging customers online: what are the best practices in collecting customer feedback?
Integrating Web 2.0/3.0 into traditional qualitative research: what needs to be adapted?
Analysing user-generated data and implementing effective social media listening techniques
Developing engaging market research online communities (MROCs) for qualitative research
Keeping stakeholders engaged: how to keep clients involved in your online research
Discussing challenges and issues while carrying out qualitative analyses in social media
Understanding when to use online methods over traditional offline methods
Evaluating the rules and tools of conducting qualitative research on the Web
Discussing best practices in moderating online focus groups
Assessing privacy issues, and ethics of conducting research using social media
Developing participant recruitment strategies: what are the challenges and pitfalls?
Assessing the internal and external validity of online qualitative research
Overcoming the handicaps of communicating online without non-verbal cues
Using text data mining techniques to generate qualitative insights
Predictive analytics: quantifying unstructured qualitative data to deliver insights

To be considered for a presentation, please download the abstract template (right click, save as). Please fill in all details and send your abstract back to us latest by 18 October 2011. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Take advantage of this unique opportunity to discuss best practices with your peers in a friendly, fun and productive networking environment. As this is a single-stream conference, speaker slots are limited. We encourage you to submit your abstracts as soon as possible.

For complete information about this conference, please visit the event website at: http://www.merlien.org/qual360

If you have any questions, please email Jasper Lim at Merlien Institute This e-mail address is being protected from spambots. You need JavaScript enabled to view it

PS : Kindly circulate this announcement to your network and colleagues.