| Monday, July 18: Pre-Conference Networking Event |
| 19:30 |
The Research Club #MRMW11 Kick-off evening - Admission is free. Sign up here!
|
.Tuesday, July 19: Conference Day One
|
| 7:00 |
Registration Opens & Morning Coffee |
| 8:00 |
Opening words by Merlien Institute and Chair
Leonard Murphy - Chief Executive Officer - BrandScan360
|
| .Module 1: The State of the Mobile Research Landscape: Current Uses and Learnings |
| 8:15 |
Relevance, relevance, relevance! A call to arms (hands, fingers & thumbs) for mobile research
Darren Mark Noyce - Managing Director, Global Insights - SKOPOS (UK)
|
| 8:45 |
Utilizing the powerful impact of real-time information on drug development and new product launch
Janet Kosloff - Co-Founder & CEO - InCrowd
Matt Grimley - Senior Market Research Manager - Vertex Pharmaceuticals |
| 9:15 |
The 5th Methodology: implementing a holistic approach to mobile research
Jim Schwab - Senior Vice President, North America - OnePoint Surveys |
| 9:45 |
Brand management during a crisis: leveraging insights for instant course correction
Ravi Parmeswar - Managing Director, Global Insights - Citigroup |
| 10:15 |
Quantitative research going mobile: how do we leverage the strength of the mobile platform?
Miles Wright - Director of Mobile Development - Opinionology
Brandon Poduska - Manager, Mobile Research Solutions - Opinionology |
| 10:45 |
Networking Break sponsored by Txteagle |
| 11:00 |
University of Media: utilizing mobile phones to study college students as they go through their day
Debbie Solomon - Managing Director, Business Planning - Mindshare |
| 11:30 |
Researching the "next billion consumers" in emerging markets through mobile technology
Benjamin Olding - Co-Founder & Chief Technology Officer - Txteagle |
| 12:00 |
Evaluating the role mobile plays in people’s lives across developed, rapid growth and emerging markets
James Fergusson - Managing Director, Global Technology Sector - TNS (Singapore) |
| 12:30 |
Activation session moderated by Mark Michelson - Principal - Threads Qualitative Research
Delegates to co-create actionable recommendations for the industry based on learnings from module 1 |
| 1:00 |
Networking Lunch |
| .Module 2: What's next in Mobile MR: what trends will impact us all over the next 12-24 months? |
| 2:15 |
Using mobile qualitatively to transform insight generation
Kristin Schwitzer - President - Beacon Research & Dana Slaughter - Principal - Slaughter Branding
|
| 2:45 |
Next-generation video research via mobile phones: a virtual focus group in the pockets of millions of consumers
John Williamson - Chief Executive Officer - QualVu |
| 3:15 |
Measuring mobile advertising effectiveness: discussing successful approaches and challenges
Jennifer Okula - Vice President, Data Innovation - Safecount, a WPP Company |
| 3:45 |
Networking Break sponsored by Txteagle |
| 4:00 |
Mobile Market Research: a new drink or 'old wine in a new bottle'?
Palanivel Kuppusamy - Founder & Chief Executive Officer - iPinion Surveys
|
| 4:30 |
Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers
Mark Salsberry - Co-Founder & CEO - JetJaw & James Gardner - Chief Technology Officer - JetJaw |
| 5:00 |
Using a high engaging tool to get answers in 24 hours with no or little incentive using the mobile phone
Eduardo Carqueja - Chief Executive Officer - AppGeneration |
| 5:30 |
Activation session moderated by Harry Vardis - Director - Center for Business Innovation and Creativity
Delegates to co-create actionable recommendations for the industry based on learnings from module 2 |
| 6:00 |
Closing remarks by Chair and close of Day 1 |
| 7:00 |
Networking Event: Fun, food & friends
Featuring the Market Research All Star Jam Band at Ray's New York (You don't want to miss this!)
|
| .Wednesday, July 20: Conference Day Two |
| 7:30 |
Morning Coffee |
| 8:00 |
Opening words by Merlien Institute and Chair
Leonard Murphy - Chief Executive Officer - BrandScan360 |
| .Module 3: Strategic Foresight - Looking Ahead 5 Years, Will We Recognise the Market Research Industry? |
| 8:15 |
Making Smartphones work for us: achieving high response rates using on-the-go capabilities of mobile phones
Justin Bailey - Associate Director - The Nielsen Company
|
| 8:45 |
Balancing the rising trends in mobile market research with respondent privacy
Kristin Luck - President & Brand Evangelist - Decipher
|
| 9:15 |
Future-proof mobile research: implementing successful survey and panel strategies for the mobile revolution
Leslie Townsend - Chief Executive Officer - Kinesis |
| 9:45 |
Using social media for market research and new product development: the case of Hallmark
Thomas Brailsford - Consumer Understanding & Insight Manager - Hallmark Cards |
| 10:15 |
The new era of expressive research: using technology to cultivate insights with natural flows of behaviour
Tim Stock - Managing Director - scenarioDNA |
| 10:45 |
Networking Break sponsored by Txteagle |
| 11:00 |
Leveraging digital insights via mobile channels
Joanna Jen - Director, Kantar Digital - Kantar & Rolfe Swinton - Co-Founder & Director - Lumi Mobile |
| 11:30 |
Social media discovery versus analytics: what are implications for brand marketers?
David Johnson - Chief Executive Officer - Decooda |
| 12:00 |
Mobile versus online: examining the modality considerations for data quality
Elaine B. Coleman - Co-Founder & Chief Research Officer - Resolve Market Research
Dean Wiltse - Founder & President - Thumbspeak
|
| 12:30 |
Expert Roundtable & Activation Session moderated by Mark Michelson
Co-developing a prognosis and an action plan to encourage innovation and business growth in the MR industry
Siamack Salari - Founder & Chief Executive Officer - EverydayLives
Benjamin Smithee - Managing Partner - Spych Market Analytics
Carrie Robbins - Author of Mobilizing Market Research - Lieberman Research Worldwide
Alistair Hill - Co-Founder - On Device Research
Michael Wolfe - Senior Director of Marketing Science - BBDO
|
| 1:15 |
Networking Lunch |
| .Module 4: Ethics, Best Practices & ISOs (Oh My!): Pitfalls, Opportunities, and Changing the MR Paradigm |
| 2:30 |
When will everyone become an advocate for mobile research?
Roxana Strohmenger - Senior Analyst, Market Research - Forrester |
| 3:00 |
How mobile app usability research can strengthen brand engagement
Maritza DiSciullo - Vice President, Member Research & Intelligence - Navy Federal Credit Union
Elaine Offley - Member Research Strategist - Navy Federal Credit Union |
| 3:30 |
Now we have smartphones, shouldn't we try to be smarter about surveys?
Andrew Jeavons - Executive Vice President - Survey Analytics |
| 4:00 |
Networking Break sponsored by Txteagle |
| 4:15 |
Mobile surveys - The 5th methodology: a new paradigm or a strategic enhancement?
Michael Francesco Alioto - Vice President, Marketing Sciences - Gongos Research |
| 4:45 |
Shift & reset: developing strategies for addressing serious issues in a connected and mobile society
Brian Reich - Senior Vice President and Global Editor - Edelman Digital
|
| 5:15 |
The emerging framework of illuminiation: exploring the possibilities of new market research technology
John Tapper - Managing Director - Mindfrog |
| 5:45 |
Expert Roundtable & Activation Session moderated by Harry Vardis
Delegates to co-create an actionable plan to foster change within their firms based on learnings from the event
Scott Briggs - Director of Business Solutions - Alterian
Beth Uyenco Shatto - Global Research Director - Microsoft
Guy Powell - President & Author of Marketing Calculator - DemandROI
Scott Smith - Vice President Sales & Scientific Support - EmSense
|
| 6:30 |
Closing remarks by Chairperson and conference adjourns |
| 7:00 |
Closing networking event: TBC |
| .Thursday, July 21: Post-Conference workshop on Mobile Marketing Research |
| 8:45 |
Innovation in the mobile research space: how to sell mobile reseach to your company and clients
Harry Vardis - Certified FourSight Consultant
|
| 10.45 |
Putting mobile to work - practical applications for designing, fielding and managing mobile study
Mark Michelson - Founder - Threads Qualitative Research |
| 12:30 |
Close of workshop |
| To register for the post-conference workshop, please click here. |
|
|
To request a copy of the full conference programme brochure, please click here
|
| *Conference agenda subject to further changes and amendments |
|
|
